The Marketing Development Assistance Scheme (MDA), administered by the Ministry of Tourism, Government of India, provides financial support to approved tourism service providers, i.e. hoteliers, travel agents, tour operators, tourist transport operators, approved by the Ministry of Tourism, Govt. of India or by the State Tourism Department in the case of the North Eastern States (Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura) for undertaking the following tourism promotional activities abroad:-
(A) Sales-cum-study tour
(B) Participation in fairs/exhibitions
(C) Publicity through printed material
Download Application Form for obtaining Prior Approval under MDA Scheme
for Production of Publicity Material (Annexure - III)
A. Sale-cum-Study Tour
Download Application Form for obtaining Prior Approval under MDA Scheme
for Sale-cum-Study Tour Abroad (Annexure - I)
Download Claim Form for Marketing Development Assistance for Sale-cum-Study Tour Abroad (Annexure - IV)
In order to encourage the small and
medium level service providers to go and promote Indian tourism products abroad,
Ministry of Tourism, Government of India provides financial assistance to
tourism service providers approved by the Ministry of Tourism, Govt. of India or
by the State Tourism Department in the case of Jammu & Kashmir and the North
Eastern States, for undertaking sale-cum-study tours to foreign countries.
Terms and Conditions :
1. Financial Assistance would be permissible on travel expenses by air from
India to any other country and/or by air/euro rail from one country to another
country abroad, in economy excursion class fare @ 75% of the fare. This would,
however be subject to an upper ceiling to Rs. 1,50,000/- (Rupees one lakh
and fifty thousands only) per tour. No financial assistance is provided for
travel within India.
2. One sale-cum-study tour by the tourism service provider to a particular
country in one financial year is eligible for MDA assistance.
3. The tour to single country or a group of countries shall be for a minimum of
two-nights stay abroad excluding journey period.
4. Assistance shall be permissible to one regular employee/Director/ partner/
proprietor of the company.
5. The assistance would be available to tourism service providers with foreign
exchange earnings upto Rs. 20.00 crore (Rupees twenty crore only) during
the preceding financial year. In respect of tourism service providers from Jammu
& Kashmir and the North Eastern States, the total turnover of the company will
be upto Rs. 20.00 crore (Rupees twenty crore only) not necessarily
including foreign exchange earnings.
6. The company shall not be under investigation or charged/ prosecuted/
debarred/ black listed by Ministry of Tourism, Govt. of India or any other
Government Agency. The service provider should furnish a declaration to this
effect.
7. The applicant would furnish a declaration in the prescribed format as under:
“ I hereby declare that I have not claimed/received any financial assistance for
this sale-cum-study tour from Government/Government Agency.”
8. In case of more applications, priority would be given to those service
providers who have not availed financial assistance in the past under MDA
Scheme.
Procedure for Submission of Application
(i) The eligible tourism service provider shall obtain prior approval of the
Ministry of Tourism, Government of India, before undertaking the tourism
promotional activity/tour abroad. The application shall be submitted direct to
the Joint Secretary (Tourism), Ministry of Tourism, Transport Bhawan, Sansad
Marg, New Delhi, in the prescribed format (Annexure-I) at least 14 days in
advance, along with following documents:
1. Proof of approval of the company by Ministry of Tourism or by the State
Government in the case of Jammu & Kashmir and the North Eastern States. (Copy of
approval letter is to be attached)
2. Certificate of Foreign Exchange
Earnings duly certified by Chartered Accountant. In the case of service
providers from Jammu & Kashmir and the North Eastern States, certificate of
total turnover duly certified by the Chartered Accountant.
3. Details of financial assistance
availed during the last three years from the
Government including Ministry of Commerce/FIEO and Ministry of Tourism.
(ii) After undertaking the tourism promotional activity/tour abroad for which
prior approval had been accorded by the MOT, the tourism service provider would
submit the application for MDA claim, in the prescribed format (Annexure IV), to
the Ministry of Tourism, Government of India, immediately on return to India but
positively within one month of his/her return to India, along with the following
documents:
1. Details of financial assistance availed during the last three years from the
Government including Ministry of Commerce/FIEO & Ministry of Tourism.
2. Certificate of Foreign Exchange Earnings / Total Turnover in the case of
Jammu & Kashmir and North Eastern States duly certified by Chartered Accountant.
3. Self-certified copy of approval certificate issued by the Ministry of Tourism
/ State Government in the case of Jammu & Kashmir and North Eastern States.
4. Legible photocopy of passport highlighting the entries about departure from
India and arrival in India and also the countries visited. In case passport does
not have arrival/departure dates regarding visits to various countries,
documentary evidence such as Hotel Bills, Boarding pass, lodging pass, etc. may
be submitted.
5. Original air ticket/jacket used during the journey along with three self-
certified photocopies. The following details should be given separately in a
statement:
i) Name of the Traveler
ii) Ticket number
iii) Flight No.
iv) Date of Departure from and return to India v) Sectors/countries visited
vi) Class in which traveled
vii) Economy excursion class fare for sectors/countries visited.
6. Brief Report about the tour and achievements.
7. Claim form received after one month of return to India or wherein the
deficiencies in the claim as intimated are not fully completed within 30 days of
the date of information given, would not be entertained and would be rejected.
B. Participation in Trade Fairs and Exhibitions
Download Application Form for obtaining Prior Approval under MDA Scheme
for Participation in Trade Fair/Exhibition Abroad (Annexure - II)
Download Claim Form for Marketing Development Assistance for Participation in Trade Fairs/Exhibitions Abroad (Annexure - V)
The Ministry of Tourism, Government of
India provides financial assistance to
tourism service providers approved by the
Ministry of Tourism, Govt. of India or by
the State Tourism Department in the case
of Jammu & Kashmir and the North Eastern
States for participation in tourism
related trade fairs and exhibitions
abroad.
Terms and Conditions
1) Financial Assistance would be
permissible on travel expenses by air from
India to any other country & by air/eurorail
from one country to another country
abroad, in economy excursion class fair
and/or charges of the built up furnished
stall, electricity and water charges etc.
@75% to the service providing companies.
This would, however, be subject to an
upper ceiling of Rs. 2,00,000/- (
Rupees Two Lakh only) per participation.
No financial assistance is provided for
travel within India.
2) Assistance for travel expenses would be
permissible to one regular employee/
Director/partner/proprietor of the
company.
3) The assistance would be available to
companies with foreign exchange earnings
up to Rs. 20.00 crore (Rupees
twenty crore only) during the preceding
financial year. In respect of tourism
service providers from Jammu & Kashmir and
the North Eastern States, the total
turnover of the company will be up to
Rs. 20.00 crore (Rupees twenty crore
only) not necessarily including foreign
exchange earnings.
5) The company shall not be under
investigation or charged/ prosecuted/
debarred/ black-listed by Ministry of
Tourism, Government of India or any other
Government Agency. The service provider
should furnish a declaration to this
effect.
6) The applicant would furnish a
declaration in the prescribed format as
under: “ I hereby declare that I have not
claimed/received any financial assistance
for participation in this fair/exhibition
from Government/ Government Agency.”
7) In case of more applications, priority
would be given to those service providers
who have not availed financial assistance
in the past under MDA Scheme.
Procedure for Submission of Application
(i) The eligible tourism service provider
shall obtain prior approval of the
Ministry of Tourism, Government of India,
before proceeding abroad to participate in
trade fair/exhibition. The application
shall be submitted direct to the Joint
Secretary (Tourism), Ministry of Tourism,
Government of India, Transport Bhawan,
Sansad Marg, New Delhi, in the prescribed
format (Annexure-II) at least 14 days in
advance, along with following documents:
1. Proof of approval of the company by
Ministry of Tourism or by the State
Government in the case of Jammu & Kashmir
and the North Eastern States. (Copy of
approval letter may be attached).
2. Certificate of Foreign Exchange
Earnings duly certified by Chartered
Accountant. In the case of service
providers from Jammu & Kashmir and the
North Eastern States, certificate of total
turnover duly certified by the Chartered
Accountant.
3. Details of financial assistance availed
during the last three years from the
Government including Ministry of Commerce/FIEO
& Ministry of Tourism.
(ii) After participating in the Trade
Fair/Exhibition abroad for which prior
approval had been accorded by the MOT, the
tourism service provider would submit the
application for MDA claim, in the
prescribed format
(Annexure V), direct to the Ministry of
Tourism, Government of India, immediately
on return to India but positively within
one month of his/her return to India,
along with the following documents:
1. Details of financial assistance availed
during the last three years from the
Government including Ministry of Commerce/FIEO
and Ministry of Tourism
2. Certificate of Foreign Exchange
Earnings / Total Turnover in the case of
Jammu & Kashmir and North Eastern States
duly certified by Chartered Accountant.
3. Self-certified copy of approval
certificate issued by the Ministry of
Tourism /State Govt. in the case of Jammu
& Kashmir and North Eastern States.
4. Legible photocopy of passport
highlighting the entries about departure
from India and arrival in India and also
the countries visited. In case passport
does not have arrival/departure dates
regarding visits to various countries,
documentary evidence such as Hotel Bills,
Boarding Pass, lodging pass etc. may be
submitted.
5. Original air ticket/jacket used during
the journey along with three self
certified photocopies. The following
details should be given separately in a
statement:
i) Name of the Traveler
ii) Ticket number
iii) Flight No.
iv) Date of Departure from / return to
India
v) Sectors/countries visited
vi) Class in which travelled
vii) Economy excursion class fare for
sectors /countries visited.
6. Original copy of receipts/bank advice
etc. along with three photocopies,
evidencing payment(s) made; if applicable.
7. Brief Report about the participation
and achievements.
8. Claim form received after one month of
return to India or wherein the
deficiencies in the claim as intimated are
not fully completed within 30 days of the
date of information given, would not be
entertained and would be rejected.
C. Publicity through Printed Material
Download Claim Form for Marketing Development Assistance for
Production of Publicity Material for Distributing Abroad (Annexure - VI)
The Ministry of Tourism, Government of
India provide financial assistance under
the MDA Scheme to tourism service
providers approved by the Ministry of
Tourism, Govt. of India or by the State
Tourism Department in the case of Jammu &
Kashmir and the North Eastern States for
production of tourism related publicity
material for distributing in foreign
countries and in tourism related fairs and
festivals abroad in order to promote
Indian tourism products.
Terms and Conditions
1. Cost of production of publicity
material like product catalogue, brochure,
information handout etc., for use abroad
during sales cum study tour, participation
in trade fair/exhibition, MOT sponsored
buyer cum seller meet/trade delegation
etc., would be permissible for assistance
under MDA scheme @25% of the total
approved cost subject to an upper ceiling
of Rs. 30,000/- (Rupees Thirty
Thousand only).
2. Assistance would be provided once in a
financial year.
3. A copy of the publicity material is to
be submitted along with the claim.
4. Quotations from a minimum of three
printers are to be obtained and submitted
along with the claim. Assistance will be
allowed on the lowest quotation subject to
the upper ceiling as mentioned above.
5. The company shall not be under
investigation/charged/prosecuted/
Debarred/ blacklisted by Ministry of
Tourism, Government of India or any other
Government Agency. The service provider
should furnish a declaration to this
effect.
6. The applicant would furnish a
declaration in the prescribed format as
under: “I hereby declare that I have not
claimed/received any financial assistance
for production of this publicity material
from Government/Government Agency.”
7. In case of more applications, priority
would be given to those service providers
who have not availed financial assistance
in the past under MDA Scheme.
Procedure for Submission of Application
(i) The eligible tourism service provider
shall obtain prior approval of the
Ministry of Tourism, Government of India,
before printing of publicity material for
distribution abroad. The application shall
be submitted direct to the Joint Secretary
(Tourism), Ministry of Tourism, Transport
Bhawan, Sansad Marg, New Delhi, in the
prescribed format (Annexure-III) at least
14 days in advance, along with following
documents:
1. Proof of approval of the company by
Ministry of Tourism or by the State
Government in the case of Jammu & Kashmir
and the North Eastern States. (Copy of
approval letter may be attached)
2. Certificate of Foreign Exchange
Earnings duly certified by Chartered
Accountant. In the case of service
providers from Jammu & Kashmir and the
North Eastern States, certificate of total
turnover duly certified by the Chartered
Accountant.
3. Details of financial assistance availed
during the last three years from the
Government including Ministry of Commerce/FIEO
& Ministry of Tourism.
ii) After distribution of the publicity
material abroad for which prior approval
had been accorded by the MOT, tourism
service provider would submit the
application for MDA claim, in the
prescribed format (Annexure VI) along with
necessary documents as indicated in the
claim form, direct to the Ministry of
Tourism, Government of India, immediately
on return to India but positively within
one month of his/her return to India,
along with the necessary documents.
General Conditions Governing the MDA
Scheme
1. In order to avail the benefit of
reimbursement of air fare under the MDA
Scheme, all tourism service providers may
travel only by Air India/Indian Airlines.
For travel to stations not connected by
Air India, the tourism service providers
may travel by Air India/Indian Airlines to
the hub/point closest to their eventual
destination, beyond which they may utilize
the services of another airline which
should also preferably be an alliance
partner of Air India.
2. For sale-cum-study tour, a tourism
service provider is eligible for financial
assistance under MDA Scheme for a maximum
of two trips in one financial year.
3. For participation in fairs/exhibitions
abroad, a tourism service provider is
eligible for financial assistance under
MDA Scheme to participate in three
exhibitions/fairs abroad in one financial
year.
4. For production/printing of publicity
material, MDA would be available once in a
financial year.
5. The financial benefit under MDA Scheme
would be given up to a maximum of only two
times to the same person in one financial
year, irrespective of the number of
tourism service providing companies he/she
is associated with.
6. These revised MDA guidelines are in
supersession to guidelines issued earlier.
7. These Revised Guidelines will come in
force with effect from 19th November,
2009 and till further orders.
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